To announce the new products and services to both customers and employees, Cincinnati Bell Wireless relied on Stout & Gallant to achieve the following goals:

• Create a newsworthy event that would entice media coverage and generate public buzz
• Establish a desirable perception of the new products to motivate consumer purchasing
• Design and produce a “road show” that would travel to four regional offices to inform and excite employees about the new products
• Incorporate sales opportunities into the event
• Develop elements that could be incorporated in other phases of the campaign to create added value through expanded use